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Developer Offers – Sales Doubled During the New Year Period | Nino Absandze on “Real Estate Prospect”

14 January 2026 1 min read
Developer Offers – Sales Doubled During the New Year Period | Nino Absandze on “Real Estate Prospect”

December is traditionally one of the most active months in the real estate sector. Increased competition among developers encourages companies to create new and distinctive promotions and special offers.

• How realistic are the announced discounts;
• What role do marketing communications play in pre-New Year sales;
• Advice for development companies when planning pre-New Year campaigns.

These and other important topics are discussed by the founder of the Georgian Real Estate Agency (GREA), Nino Absandze, on the program “Real Estate Prospect.”

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